About
Radio people, writing for radio stations.
We build and run websites for small-market radio, and we have done it long enough to know why yours is out of date.
Why this exists
Somebody bought a website. Somebody else was told to keep it updated.
That person went on air, or went on the road selling, or left, and the site stopped. Six months later the newest thing on it is last year’s Christmas contest.
Stations do not have a software problem. They have a nobody-has-forty-minutes problem, and the only fix for that is somebody else writing the words.
We write them instead.
What we believe
A human reads it first
Drafting can be fast. Approving cannot, and that is where the money goes.
Local beats plentiful
Ten posts about your county are worth more than fifty about the state.
The station stays in charge
Your review queue, your content, your site.
Who is behind it
Built by people who already run radio websites.
Radio Content Lab is built by the team behind Skyrocket Radio, which has run websites for radio stations for years. That is where our understanding of station workflow comes from, and why the plugin asks your news director four questions instead of twenty.
Radio Content Lab is its own product. You do not need a Skyrocket website to use it, and it works on the WordPress site you already have.
Ready when you are
Tell us about your station.
Market, format, who looks after the website now, and what you wish it did. We will tell you whether this helps.
