Three things your station can post this week without hiring anyone
No new staff, no freed-up afternoon. Three things that work anyway, in order of how little they cost.
Articles
Why a station website earns its keep, and what to do about yours.
Obituaries are the most-read page on a small-market radio site
The section stations treat as a duty is usually the one with the traffic, and the sponsor nobody thinks to sell.
The sales call where your website comes up
The site is not a product your reps are selling. It is the evidence that the station covers the town.
Your website is the only part of your station that never signs off
The transmitter has quiet hours. The site does not, and most stations run it like a filing cabinet.